Novica is a unique online marketplace that connects artisans from around the world with customers seeking handmade, culturally authentic products. Founded in partnership with National Geographic, Novica aims to support global artisans by providing a platform where they can sell their creations directly to consumers, promoting cultural heritage and craftsmanship.Novica aims to create a positive social impact by bridging the gap between artisans and customers, celebrating cultural diversity, and promoting sustainable, fair trade practices in the global marketplace.